About Us

Part 1
History

In 1999, in the beautiful ancient city of Xi'an, the three founders met after entered their high school. They spent their 3-year school time in studying audio devices, talking about music and playing with musical instruments. When the three classmates reunited in 2009, they decided to create their own brand "Matrix Audio" and make their own audio products. After several years of trial and exploration, they established Matrix Electronic Technology Co., LTD in Xi'an at 2013, and registered "Matrix Audio" trademark. Now Matrix team has become a professional company composed by a group of music loving electronic engineers, which designs, manufactures and sells high performance audio devices. Matrix products now popular in many countries and regions in the world, and has been recognized by many music enthusiasts and gained a good brand reputation.

 
Part 2
Idea

The name of the brand is derived from the mathematical concept "matrix". Matrix is built by portrait and landscape, we call the brand "matrix" because we are looking for the balance between the 2 dimensions. We examine audio products through listen and see, also incorporate this concept into our design. All of our products should not only have excellent sound performance, but also have a great design that can be integrated into home environment. Harmony is our goal.

 
Part 3
Matrix Logo Evolution

 
Part 4
Strategic Layout

 
Part 5
Product Evolution

From the very beginning, MATRIX has attached great importance to technical innovation and continuous research on audio products. As a company born from audiophiles, we will inherit the good reputation of the audio player group, and provide various cost-effective audio product.

 
Part 6
Exhibiting
2016

Guangzhou HiFi Headphones and Digital Audio Expo (HDA)

Beijing International Music and Hi-Fi Show (BAE)

Guangzhou AV Fair


2017

CanJam NYC

Beijing International Music and Hi-Fi Show (BAE)

Guangzhou AV Fair


2018

CanJam NYC

Shanghai International High-end Hi-Fi Expo

High End Munich

CanJam London

Beijing International Music and Hi-Fi Show (BAE)

Guangzhou AV Fair